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UFM UiTM Radio, broadcasting on 93.6 FM from Shah Alam, Selangor, is Malaysia’s first university radio station, operated by Universiti Teknologi MARA’s Faculty of Communication and Media Studies. Established in October 1997, the station delivers a lively mix of pop music, educational content, and student-driven talk shows in Bahasa Melayu, reflecting the dynamic spirit of its 170,514-strong student community. Based at Tingkat 13, Menara Sultan Abdul Aziz Shah, UFM UiTM serves the Klang Valley, offering a platform for young broadcasters and a cultural hub for Shah Alam’s diverse population. In this blog post, we’ll explore UFM UiTM’s history, programming, reach, and why it remains a vital voice in Malaysia’s radio landscape.
A Pioneering University Station
UFM UiTM Radio began as Radio 3 Shah Alam in October 1997, initially broadcasting for three hours daily under the Institut Teknologi MARA (ITM). In 1998, it aligned with RTM’s state radio rebranding, becoming Radio Malaysia Selangor Siaran ITM. Following ITM’s upgrade to Universiti Teknologi MARA (UiTM) in 1999, announced by then-Prime Minister Tun Dr. Mahathir Mohamad, the station adopted its current name, UFM UiTM, solidifying its identity as a university-run broadcaster.
Managed by UiTM’s Faculty of Communication and Media Studies, UFM was the first Malaysian higher education institution granted a public radio license by the Ministry of Information, as noted by Datuk Fauzi Abdul Rahman during a 1995 event. The station operates from a modern studio in Shah Alam, Malaysia’s largest university campus, serving as a training ground for communication students and a cultural touchstone for the Klang Valley’s 8.8 million residents.
Programming That Energizes
UFM UiTM broadcasts from 7:00 AM to 10:00 PM on weekdays and 7:00 AM to 7:00 PM on weekends and public holidays, offering pop music and talk shows in Bahasa Melayu. Its playlist features Malaysian pop hits from artists like Siti Nurhaliza and Misha Omar, blended with international tracks, appealing to students and young professionals. The station’s student DJs, selected through annual auditions, bring fresh energy, making it a platform for aspiring broadcasters.
Key programs include:
- Pagi Ceria: A morning show with upbeat pop, campus news, and motivational segments to energize UiTM students and Shah Alam commuters.
- Sembang Santai: A midday talk show discussing youth culture, education, and trending topics, often featuring student hosts and guest speakers.
- Petang Harmoni: An afternoon program with pop hits and lifestyle tips, covering events like UiTM’s Greenation@UiTM sustainability initiatives.
- Malam Berirama: An evening segment with mellow tracks and discussions on student life, from exam tips to campus events.
UFM’s educational content, such as interviews with faculty experts, aligns with UiTM’s academic mission. For example, a 2023 segment featured Prof. Madya Dr. Wahida Ahmad from the Arshad Ayub Graduate Business School, discussing postgraduate opportunities. The station also promotes UiTM’s global aspirations, like its 92.6% graduate employability rate in 2025, fostering pride among listeners.
Extensive Reach and Accessibility
UFM UiTM’s 93.6 FM signal covers the Klang Valley, including Shah Alam, Kuala Lumpur, Petaling Jaya, and extends to Nilai, Negeri Sembilan, serving urban and suburban listeners. Its transmitter ensures clear reception across UiTM’s flagship campus and surrounding areas, reaching part of Malaysia’s 94% radio-listening population. For those outside FM range, UFM streams live on https://ufm.uitm.edu.my/, accessible via the Radio Malaysia app or platforms like radioonline.my, connecting with the Malaysian diaspora and global audiences.
The station’s digital accessibility aligns with Shah Alam’s advanced infrastructure and UiTM’s push toward a Globally Renowned University by 2025. Its online streaming supports seamless listening on smartphones and computers, catering to tech-savvy students and professionals in the Klang Valley.
| Region | Frequency |
|---|---|
| Shah Alam/Klang Valley | 93.6 FM |
| Nilai, Negeri Sembilan | 93.6 FM |
Contact Information and Digital Presence
UFM UiTM engages listeners through multiple channels, leveraging social media to connect with its youthful audience. Below is a table with its contact details and platforms:
| Contact Type | Details |
|---|---|
| Address | UFM, Tingkat 13, Menara Sultan Abdul Aziz Shah, Universiti Teknologi MARA Shah Alam, 40450 Shah Alam, Selangor |
| Phone | +60 3-5544 3683 |
| Not publicly listed | |
| Website | https://ufm.uitm.edu.my/ |
| Social Media | Facebook: https://www.facebook.com/radioufm/ X: https://twitter.com/ufm936official |
The station’s website, https://ufm.uitm.edu.my/, offers live streaming, program schedules, and updates on UiTM events, such as the QS World University Rankings 2025. Its Facebook page, with 6.7K likes, is a vibrant hub for listener interaction, sharing DJ highlights and campus news. The X account provides real-time updates, ensuring a dynamic online presence. The phone line facilitates direct feedback, reinforcing UFM’s student-centric approach.
Why UFM UiTM Stands Out
UFM UiTM’s status as Malaysia’s first university radio station, combined with its student-driven programming, sets it apart in a landscape dominated by commercial and government-run stations. Its focus on Bahasa Melayu pop music and educational content resonates with UiTM’s diverse student body, primarily Bumiputera, while appealing to the broader Klang Valley audience. The station’s role as a training ground for communication students fosters real-world skills, producing talents who contribute to Malaysia’s media industry.
UFM’s integration of campus life, from academic discussions to sustainability initiatives, creates a unique blend of entertainment and education. Its commitment to UiTM’s motto, “Usaha, Taqwa, Mulia” (Effort, Faith, Nobility), is evident in its programming, which inspires listeners to strive for excellence.
Cultural and Community Impact
UFM UiTM is a cultural catalyst in Shah Alam, promoting Malaysian pop music and youth culture while supporting UiTM’s academic and social initiatives. Its coverage of campus events, like the 2025 Sungai Buloh campus opening, fosters pride among students and alumni. The station’s Bahasa Melayu programming strengthens linguistic identity, aligning with Malaysia’s multicultural ethos.
By streaming online, UFM connects with the global Malaysian diaspora, keeping them engaged with UiTM’s achievements, such as its 21 subjects listed in the QS World University Rankings 2025. Its role in amplifying student voices empowers young broadcasters, contributing to Shah Alam’s vibrant media ecosystem.
The Future of UFM UiTM
UFM UiTM is well-positioned for growth, with its digital platforms and university backing. Expanding broadcast hours beyond 10:00 PM, launching podcasts, or collaborating with local artists could attract a wider audience. Enhancing its app for on-demand content or increasing social media engagement on platforms like Instagram would appeal to younger listeners. Strengthening signal coverage in rural areas could further its reach. By staying true to its student-driven ethos, UFM can continue to inspire and educate.
A Listener’s Vibe
For Shah Alam’s students and residents, UFM UiTM is a daily soundtrack. Whether it’s tuning into Pagi Ceria on campus or streaming Malam Berirama in Nilai, 93.6 FM delivers energy and connection. Listeners cherish its pop hits, student DJs, and campus focus, which capture UiTM’s dynamic spirit and Shah Alam’s urban pulse.
Conclusion
UFM UiTM Radio, with its 93.6 FM signal since 1997, is a trailblazer in Malaysia’s radio scene. Its pop music, educational content, and student-driven programming make it a vital platform for UiTM’s community and beyond.
