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MY Sarawak, broadcasting on 96.9 FM in Kuching, is a dynamic Chinese-language radio station that pulses with the energy of modern pop music, news, and entertainment. Operated by Astro Radio, a subsidiary of Astro Malaysia Holdings, MY Sarawak is part of the broader MY network, one of Malaysia’s leading Chinese radio brands. With its engaging presenters, contemporary hits, and extensive nationwide coverage, the station connects with Chinese-speaking listeners across Sarawak and beyond. In this blog post, we’ll explore MY Sarawak’s history, programming, reach, and why it remains a cultural cornerstone for Malaysia’s Chinese community.
A Legacy of Chinese Entertainment
MY Sarawak is an extension of MY, Malaysia’s premier Chinese-language radio station, which first hit the airwaves in 1998 as MY FM. Operated from the All Asia Broadcast Centre in Bukit Jalil, Kuala Lumpur, MY has grown into a powerhouse under Astro Radio, reaching over 4.6 million weekly listeners nationwide, as reported by radiomalaysia.org. The Sarawak branch, broadcasting on 96.9 FM in Kuching, was established to cater to the state’s vibrant Chinese community, offering localized content while maintaining the network’s signature pop-driven format.
The station’s mission is to deliver “hao wan” (good fun), blending music, entertainment, and information in Mandarin and Cantonese. MY Sarawak has become a cultural touchstone in Kuching, reflecting the city’s multicultural vibe and the broader Malaysian Chinese identity. Its success is rooted in Astro Radio’s market research and digital innovation, ensuring it resonates with listeners aged 15 to 35, particularly urban youth and professionals.
Programming That Pops
MY Sarawak broadcasts 24/7, offering a lively mix of contemporary Chinese pop music, news, and talk shows. Its programming is tailored to young, trend-savvy listeners, featuring C-pop hits from artists like Jay Chou and G.E.M., alongside K-pop and occasional Western tracks. The station’s flagship show, Super Drive Time, airs weekdays from 4:00 PM to 8:00 PM, delivering high-energy music and interactive segments that keep commuters engaged, as noted by radio-online.my.
Key programs include:
- MY Breakfast Show: A morning program packed with the latest C-pop hits, celebrity gossip, and lifestyle tips, setting a vibrant tone for the day.
- Super Drive Time: An afternoon show hosted by charismatic DJs, featuring music, traffic updates, and listener call-ins, ideal for evening commutes.
- MY Night Vibes: A late-night segment with chill pop tracks and discussions on youth culture, perfect for unwinding.
- MY Trending: A talk show exploring viral topics, from social media trends to entertainment news, often featuring guest influencers.
MY Sarawak’s presenters, such as Bing Yun, are praised for their soothing and engaging style, with listeners noting how their shows bring “calm and comfort” during busy days (radio-online.my). The station also provides news updates, covering local and global events, and lifestyle segments on topics like food, travel, and technology, reflecting Kuching’s cosmopolitan flair.
Nationwide Reach and Frequencies
MY Sarawak’s 96.9 FM signal in Kuching covers the city and surrounding areas, including parts of western Sarawak. As part of the MY network, the station extends its reach across Malaysia through a network of frequencies, ensuring accessibility in urban and rural regions alike. Below is a table of MY’s frequencies nationwide:
| City/Area | Frequency |
|---|---|
| Kuching | 96.9 FM |
| Kuala Lumpur | 101.8 FM |
| Malacca City | 106.4 FM |
| Alor Setar | 99.7 FM |
| Kangar | 99.7 FM |
| Kota Kinabalu | 104.0 FM |
| Johor Bahru | 95.4 FM |
| Ipoh | 100.6 FM |
| Miri | 103.2 FM |
| George Town | 99.7 FM |
| Kuantan | 101.1 FM |
| Kota Bharu | 102.3 FM |
| Langkawi | 100.1 FM |
| Taiping | 100.2 FM |
| Seremban | 100.6 FM |
| Kuala Terengganu | 101.6 FM |
| Sandakan | 100.6 FM |
This extensive coverage, supported by Astro Radio’s infrastructure, allows MY Sarawak to connect with Chinese communities nationwide. For listeners beyond FM range, the station streams live on my.syok.my and the SYOK app, reaching global audiences, including the Malaysian diaspora. The app’s integration of video streaming, as noted by online-radio.my, enhances the visual appeal of live DJ sessions.
Contact Information and Digital Presence
MY Sarawak fosters robust listener engagement through multiple channels. Below is a table with its contact details and online platforms:
| Contact Type | Details |
|---|---|
| Address | All Asia Broadcast Centre, Technology Park Malaysia, Lebuhraya Puchong-Sg. Besi, Bukit Jalil, 57000 Kuala Lumpur |
| Phone | +03-9543 8888 |
| myhaowan@gmail.com | |
| Website | https://my.syok.my/ |
| Social Media | Facebook: https://www.facebook.com/MYFMhao/ Instagram: https://www.instagram.com/myfmhao/ X: https://x.com/myfmhao |
The station’s website, my.syok.my, offers live streaming, program schedules, and exclusive content like playlists and event updates. Its social media presence is a cornerstone of its brand, with Instagram posts showcasing café recommendations and concert highlights, and Facebook engaging fans with contests and live interactions. The X account shares real-time updates, such as listener requests for songs like those heard between 8:00 PM and 9:00 PM (radio-online.my). The email, myhaowan@gmail.com, provides a direct line for feedback and inquiries.
Why MY Sarawak Stands Out
MY Sarawak’s focus on Chinese-language pop music and youth culture sets it apart in Malaysia’s radio landscape. Its visually-driven approach, combining FM broadcasts with live-streamed video on the SYOK app, caters to a generation that thrives on multimedia content. The station’s music selection, blending C-pop, K-pop, and Western hits, keeps it ahead of trends, while its talk shows tackle topics like social media and entertainment that resonate with young listeners.
The station’s presenters are a key strength, delivering humor and relatability that create a personal connection. MY Sarawak’s role as a cultural hub, promoting Chinese music and lifestyle, is amplified by its nationwide reach and digital innovation. Its parent network, Astro Radio, ensures high-quality production, contributing to MY’s dominance with over 2.1 million digital streaming listeners monthly, as reported by radiomalaysia.org.
Cultural and Community Impact
MY Sarawak is a cultural catalyst for Sarawak’s Chinese community, promoting C-pop and local talents while celebrating Malaysia’s multicultural identity. Its coverage of events like Chinese New Year concerts and food festivals, as shared on social media, resonates with urban listeners in Kuching. The station fosters a sense of community through listener interactions, such as song requests and contest giveaways, creating a vibrant fanbase.
As part of Astro Radio, MY Sarawak contributes to Malaysia’s 94% radio reach, connecting with diverse audiences across urban and rural areas. Its youth-centric approach empowers listeners, encouraging them to engage with global pop culture while staying rooted in their Chinese heritage.
The Future of MY Sarawak
MY Sarawak is poised to thrive in the digital age, with its strong online presence and mobile-first strategy. The station could expand its podcast offerings, collaborate with C-pop artists, or enhance its SYOK app for on-demand content. Strengthening its Sarawak-specific programming, such as local artist spotlights, could deepen its regional impact.
By staying attuned to its “hao wan” ethos and leveraging Astro Radio’s resources, MY Sarawak can maintain its edge as a trendsetter in Malaysia’s radio scene, continuing to captivate its young, dynamic audience.
A Listener’s Vibe
For Kuching’s Chinese community, MY Sarawak is a daily soundtrack. Whether it’s catching MY Breakfast Show on a morning commute or vibing to Super Drive Time in Batu Kawa, 96.9 FM feels like a friend sharing the latest hits. Listeners praise its fresh music and relatable DJs, which mirror their vibrant lifestyles and cultural pride.
Conclusion
MY Sarawak, with its 96.9 FM signal in Kuching and nationwide reach, is a vibrant force in Malaysia’s Chinese radio landscape. Its contemporary pop, engaging programming, and digital innovation make it a standout. Tune in on 96.9 FM, stream at my.syok.my, or follow on social media to experience MY Sarawak—a station that delivers “hao wan” to listeners everywhere.
